Sipster

The Juice Box for Grown Ups

Sipster is all about bringing the fun back to drinking. Inspired by childhood nostalgia but made for adults, it’s a playful, bold, and refreshingly different way to enjoy your favorite cocktails. With fruity flavors and just the right kick, Sipster turns any moment into a party—whether you’re out with friends, lounging in the sun, or just looking to add a little excitement to your night.

It’s carefree, delicious, and made for those who don’t take life too seriously. Because growing up is overrated, but having fun? That’s non-negotiable.

It all begins with an idea. Maybe you want to launch a business.

Design Choices

For Sipster, I wanted the branding to be as fun and bold as the concept itself. That’s why I chose a vibrant, playful color palette of yellow, green, pink, and purple—colors that instantly evoke energy, excitement, and a touch of nostalgia.

Each color was carefully selected to enhance the fun, carefree personality of Sipster while also tying into the fresh, fruity flavors of the drinks:

  • Yellow brings warmth and happiness, reminiscent of sunshine and tropical vibes.

  • Green represents freshness and a lively, crisp feel—perfect for a refreshing sip.

  • Pink is bold, playful, and youthful, capturing the nostalgia of childhood treats with a grown-up twist.

  • Purple adds a bit of mystery and richness, making the brand feel dynamic and exciting.

Instead of traditional branding, I designed fruit-based patterns to make the packaging even more engaging. By turning fruit into fun, abstract shapes, I wanted to highlight the flavors in a way that feels artistic and playful rather than overly literal. The patterns create movement and energy, making each juice box feel like a little party in your hands.

This approach also ties back to the idea of nostalgia meets modern fun—echoing the bright, patterned juice box designs we loved as kids but reimagined with a sleek, grown-up twist. Every detail was crafted to make Sipster feel like more than just a drink—it’s a statement, a mood, and most importantly, a fun way to sip, savor, and enjoy.